It started at the kitchen table. He got back into Pokemon because his kids were into it, and one pack turned into a weekend ritual. Rip a few, laugh at the bad pulls, tape the good ones to the fridge. Somewhere in there the collection got bigger than the shelf, so he started selling the extras to fund the hobby instead of eating the cost.
That was the whole plan. Sell a few doubles, buy the next box, keep the kids in cards. He is not a store and not a hustle, he is a guy who tracks what things actually sell for and prices them right there. No fifty dollar markup because a card got hot on TikTok last night.
The part that got under his skin was watching scalpers clean out the shelves and then price kids out of their own hobby. A ten year old saving allowance money should not be bidding against a reseller with a checkout bot. So he decided he was not going to run his table that way, and started calling out the gougers and the good sellers alike.